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PONARS Eurasia
PONARS Eurasia
  • About
    • Contact
    • Membership
      • All Members
      • Core Members
      • Collegium Members
      • Associate Members
      • About Membership
    • Ukraine Experts
    • Executive Committee
  • Policy Memos
    • List of Policy Memos
    • Submissions
  • Podcasts
  • Online Academy
  • Events
    • Past Events
  • Recommended
  • Ukraine Experts
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RECOMMENDED
  • The Determinants of Assistance to Ukrainian and Syrian Refugees | New Voices on Eurasia with Volha Charnysh (Feb. 16)

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  • Conflicts in the North Caucasus Since 1991 | PONARS Eurasia Online Academy

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  • Will Ukraine Wind Up Making Territorial Concessions to Russia? Foreign Affairs Asks the Experts

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  • Pro-Kremlin Propaganda’s Failure in Ukraine | New Voices on Eurasia with Aaron Erlich (Jan. 19)

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  • Kyiv-Washington Relations in Times of Colossal War: The Ultimate Test of a Strategic Partnership

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RSS PONARS Eurasia Podcast
  • The Putin-Xi Summit: What's New In Their Joint Communique ? February 23, 2022
    In this week’s PONARS Eurasia Podcast, Maria Lipman speaks with Russian China experts Vita Spivak and Alexander Gabuev about the February meeting between Vladimir Putin and Xi Jinping, and what it may tell us about where the Russian-Chinese relationship is headed.
  • Exploring the Russian Courts' Ruling to Liquidate the Memorial Society January 28, 2022
    In this week’s PONARS Eurasia Podcast, Maria Lipman chats with scholars Kelly Smith and Benjamin Nathans about the history, achievements, and impending shutdown of the Memorial Society, Russia's oldest and most venerable civic organization, and what its imminent liquidation portends for the Russian civil society.
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    In this week’s PONARS Eurasia Podcast, Maria Lipman chats with social scientist Andrey Shcherbak about the quality of the data collected in the recent population census and the goals of Vladimir Putin's government's nationalities policy
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    In this week’s PONARS Eurasia Podcast, Maria Lipman chats with Alexander Verkhovsky about the Kremlin's ever expanding toolkit against political and civic activists, journalists, and other dissidents.
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    In this week’s PONARS Eurasia Podcast, Maria Lipman chats with Tanya Lokot and Nikolay Petrov about the results of Russia’s legislative elections and about what comes next.
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    In this week’s PONARS Eurasia Podcast, Maria Lipman chats with Ben Noble and Nikolay Petrov about Russia’s September 17-19 legislative elections, repressive measures against electoral challengers, and whether to expect anything other than preordained results.
  • Vaccine Hesitancy in Russia, France, and the United States [Lipman Series 2021] August 31, 2021
    In this week's PONARS Eurasia Podcast episode, Maria Lipman chats with Denis Volkov, Naira Davlashyan, and Peter Slevin about why COVID-19 vaccination rates are still so low across the globe, comparing vaccine hesitant constituencies across Russia, France, and the United States.  
  • Is Russia Becoming More Soviet? [Lipman Series 2021] July 26, 2021
      In a new PONARS Eurasia Podcast episode, Maria Lipman chats with Maxim Trudolyubov about the current tightening of the Russian political sphere, asking whether or not it’s helpful to draw comparisons to the late Soviet period.
  • The Evolution of Russia's Political Regime [Lipman Series 2021] June 21, 2021
    In this week's episode of the PONARS Eurasia Podcast, Maria Lipman chats with Grigory Golosov and Henry Hale about the evolution of Russia's political regime, and what to expect in the lead-up to September's Duma elections.
  • Volodymyr Zelensky: Year Two [Lipman Series 2021] May 24, 2021
    In this week's episode of the PONARS Eurasia Podcast, Maria Lipman chats with Sergiy Kudelia and Georgiy Kasianov about Ukrainian President Zelensky's second year in office, and how he has handled the political turbulence of the past year.
  • Recommended | Рекомендуем

Russia Today’s strategy and effectiveness on YouTube

  • February 27, 2019
  • Robert Orttung

(Post-Soviet Affairs) (Co-authored with Elizabeth Nelson) Abstract: Many countries now operate state-funded international broadcasters, communicating directly with foreign publics to promote a variety of foreign policy goals. RT (formerly known as Russia Today) is currently one of the most prominent broadcasters in a crowded field. What is RT’s strategy, the size of its audience, and the effectiveness of its broadcasts in implementing its strategy? To answer these questions, we explore a case study of RT’s YouTube programming utilizing a new dataset of 70,220 video titles spanning the 2 years from February 2015 through January 2017. RT’s three-prong strategy focuses attention on strategic groups outside the West, including Arabic, Russian, and Spanish speakers, circumvents local media in target countries to promote Kremlin aims, and spreads a positive image of Russian accomplishments, particularly in Syria, which it considers a foreign policy success. The data presented here show that RT’s strategy is only partially successful since it underperforms among Arabic speakers, its main target, while doing relatively better among Russian, global English, and Spanish audiences.

Read More © Post-Soviet Affairs

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