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PONARS Eurasia
PONARS Eurasia
  • About
    • Contact
    • List of Members
    • Ukraine Experts
    • About Membership
    • Executive Committee
  • Policy Memos
    • List of Policy Memos
    • Submissions
  • Podcast
  • Online Academy
  • Events
    • Past Events
  • Recommended
  • Ukraine Experts
DIGITAL RESOURCES
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Policy Perspectives

RECOMMENDED
  • Illiberalism and Public Opinion Junctures in Russia’s War on Ukraine

    View
  • Policy Exchange Discussion & Memos: Guaranteeing Ukraine’s Long-Run Security (June 9)

    View
  • Ukraine’s Best Chance for Peace

    View
  • We want the war to end. But should calls for negotiating with Putin be taken seriously?

    View
  • Policy Briefs | BEAR Network-PONARS Eurasia Conference

    View
RSS PONARS Eurasia Podcast
  • The Putin-Xi Summit: What's New In Their Joint Communique ? February 23, 2022
    In this week’s PONARS Eurasia Podcast, Maria Lipman speaks with Russian China experts Vita Spivak and Alexander Gabuev about the February meeting between Vladimir Putin and Xi Jinping, and what it may tell us about where the Russian-Chinese relationship is headed.
  • Exploring the Russian Courts' Ruling to Liquidate the Memorial Society January 28, 2022
    In this week’s PONARS Eurasia Podcast, Maria Lipman chats with scholars Kelly Smith and Benjamin Nathans about the history, achievements, and impending shutdown of the Memorial Society, Russia's oldest and most venerable civic organization, and what its imminent liquidation portends for the Russian civil society.
  • Russia's 2021 census and the Kremlin's nationalities policy [Lipman Series 2021] December 9, 2021
    In this week’s PONARS Eurasia Podcast, Maria Lipman chats with social scientist Andrey Shcherbak about the quality of the data collected in the recent population census and the goals of Vladimir Putin's government's nationalities policy
  • Active citizens of any kind are under threat [Lipman Series 2021] November 5, 2021
    In this week’s PONARS Eurasia Podcast, Maria Lipman chats with Alexander Verkhovsky about the Kremlin's ever expanding toolkit against political and civic activists, journalists, and other dissidents.
  • Russia's Legislative Elections followup [Lipman Series 2021] October 4, 2021
    In this week’s PONARS Eurasia Podcast, Maria Lipman chats with Tanya Lokot and Nikolay Petrov about the results of Russia’s legislative elections and about what comes next.
  • Why Is the Kremlin Nervous? [Lipman Series 2021] September 14, 2021
    In this week’s PONARS Eurasia Podcast, Maria Lipman chats with Ben Noble and Nikolay Petrov about Russia’s September 17-19 legislative elections, repressive measures against electoral challengers, and whether to expect anything other than preordained results.
  • Vaccine Hesitancy in Russia, France, and the United States [Lipman Series 2021] August 31, 2021
    In this week's PONARS Eurasia Podcast episode, Maria Lipman chats with Denis Volkov, Naira Davlashyan, and Peter Slevin about why COVID-19 vaccination rates are still so low across the globe, comparing vaccine hesitant constituencies across Russia, France, and the United States.  
  • Is Russia Becoming More Soviet? [Lipman Series 2021] July 26, 2021
      In a new PONARS Eurasia Podcast episode, Maria Lipman chats with Maxim Trudolyubov about the current tightening of the Russian political sphere, asking whether or not it’s helpful to draw comparisons to the late Soviet period.
  • The Evolution of Russia's Political Regime [Lipman Series 2021] June 21, 2021
    In this week's episode of the PONARS Eurasia Podcast, Maria Lipman chats with Grigory Golosov and Henry Hale about the evolution of Russia's political regime, and what to expect in the lead-up to September's Duma elections.
  • Volodymyr Zelensky: Year Two [Lipman Series 2021] May 24, 2021
    In this week's episode of the PONARS Eurasia Podcast, Maria Lipman chats with Sergiy Kudelia and Georgiy Kasianov about Ukrainian President Zelensky's second year in office, and how he has handled the political turbulence of the past year.
  • Recommended | Рекомендуем

Russia’s Niche Soft Power: Sources, Targets and Channels of Influence

  • April 8, 2021
  • Marlene Laruelle

(Ifri) This paper argues that Russia’s soft power should be understood as a niche soft power, microtargeting some specific audiences based on four particularisms:

  • Russia’s history and culture;
  • its Soviet legacy;
  • its conservative and illiberal political identity today;
  • its status as a joker on the international scene.

This strategy emerged as the product of Russia’s awareness of its limited outreach capacity compared to the US soft power, both financially and in terms of cultural and brand production to export worldwide. Russia’s case allows us to study the scope for a non-universalistic soft power on the international scene, and Moscow’s successes and failures at promoting conservative values as well as rebellion against the so-called liberal world order.

Read More @ French Institute of International Relations (Ifri)

Marlene Laruelle
Website | + posts
Research Professor; Director, Institute for European, Russian and Eurasian Studies (IERES); Director, Central Asia Program; Director, Illiberalism Studies Program; Co-director, PONARS Eurasia

Affiliation

Elliott School of International Affairs, The George Washington University

Links

The George Washington University (Bio)

Expertise

Ideology, Political Philosophy, Nationalism, Far Right, Extremism, Populism, Illiberalism, Great Power Competition, Russia, Europe, Arctic, Central Asia
  • Marlene Laruelle
    https://www.ponarseurasia.org/members/marlene-laruelle/
    Manufacturing Support for War: Russia’s Preppers, Fellow Travelers, and Activist Networks
  • Marlene Laruelle
    https://www.ponarseurasia.org/members/marlene-laruelle/
    Disinformation and Religion on the Russian Scene: Reactionary Politics and Orthodox Fundamentalism
  • Marlene Laruelle
    https://www.ponarseurasia.org/members/marlene-laruelle/
    Relevant Past PONARS Eurasia Policy Memos on Kazakhstan
  • Marlene Laruelle
    https://www.ponarseurasia.org/members/marlene-laruelle/
    Beyond “hybrid warfare”: a digital exploration of Russia’s entrepreneurs of influence
Related Topics
  • Laruelle
  • Russia
  • Soft Power
  • U.S.-Russian Relations
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In the Caucasus, There Is a Peace Agreement but Not Peace

  • April 10, 2021
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Policy Briefs | BEAR Network-PONARS Eurasia Conference

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The Baltic States Are Also Worried About Russia

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  • May 19, 2022
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International Society Must Act in the Wake of Russia’s Failed Opposition

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The Collapse of the Soviet Union | PONARS Eurasia Online Academy

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